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ScentEx product launch open house at Two Forty Thirty, New York

Brand launch · January 2025

ScentEx in New York

A brand launch open house on two floors

ClientScentEx

WhereTwo Forty Thirty, New York, New York

Guests300–400

FormatAfternoon Open House

Our RoleFull Planning & Design

JSE RoleJuls – Lead Planner & Designer

ScentEx hosted an afternoon open house at Two Forty Thirty in New York to introduce the brand to industry guests and let them experience firsthand what the company does, with a hands-on scent experience on one floor and the party on another. We designed and produced it from Aspen, working with a New York team on catering, linens, and photography.

The third floor gave guests one piece of what ScentEx does: building a custom diffuser. The ScentEx team, in branded black jackets, walked each guest through top, middle, and base notes at tasting-style stations, and everyone left with a blend of their own, tagged with their name, plus a Design Your Diffuser kit. Black-and-white linens kept the room graphic and on brand under soft violet light.

Downstairs, the first floor was made for conversation: passed bites, charcuterie, shrimp cocktail in coupes, and a bar pouring smoked cocktails under glass cloches, with lounge seating along the velvet banquettes.

Behind the scenes, we drew floor plans for both levels, built the digital invitation and RSVP list, sourced rentals, and coordinated every vendor, plus a QR check-in so ScentEx could follow up with each guest after the event.

“Thank you from the bottom of my heart for the support and collaboration for our event. To say it was a huge success is an understatement.”Tiffany Rose Goodyear, Founder, ScentEx

Photography: Meitalism · Catering: Delivering Experiences

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